Call it a culture shift, call it new technologies, call it a consumer fad, call it what you will, Web 2.0 is worth it for business.
Web 2.0 is worth it for business
McKinsey Quarterly’s “Global Survey” analyzed responses from 1,700 executives to derive the business benefits gained from using Web 2.0 tools across three areas: internal within the organization; external with customers; and with suppliers, partners and experts. Now in its third year, the study has found that respondents who use Web 2.0 tools most often reported “greater ability to share ideas; improved access to knowledge experts; and reduced costs of communications, travel, and operations,” in addition to decreased time to market for products and improved employee satisfaction – these benefits are nothing to snide at ...
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