Three years of analysis later, McKinsey says YES, Web 2.0 technology brings business results

Call it a culture shift, call it new technologies, call it a consumer fad, call it what you will, Web 2.0 is worth it for business.

Web 2.0 is worth it for business

McKinsey Quarterly’s “Global Survey” analyzed responses from 1,700 executives to derive the business benefits gained from using Web 2.0 tools across three areas: internal within the organization; external with customers; and with suppliers, partners and experts. Now in its third year, the study has found that respondents who use Web 2.0 tools most often reported “greater ability to share ideas; improved access to knowledge experts; and reduced costs of communications, travel, and operations,” in addition to decreased time to market for products and improved employee satisfaction – these benefits are nothing to snide at ...

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Macro view, micro action

Lately, I have been around some amazing and innovative thinkers. Each one brings an uncanny ability to spew insights with ease on provocative and relevant topics. I can learn a boundless amount from them. It is interesting to note however that the biggest challenge of them is all is how to take macro-level thinking to the micro-action level. To truly translate big thoughts into tangible value-add items for society ....