Social CRM: The New Rules of Relationship Management

Social CRM: The New Rules of Relationship Management

The Internet of Things: the planet has grown a central nervous system

"Over the past century but accelerating over the past couple of decades, we have seen the emergence of a kind of global data field. The planet itself - natural systems, human systems, physical objects - have always generated an enormous amount of data, but we didnt used to be able to hear it, to see it, to capture it. Now we can because all of this stuff is now instrumented. And its all interconnected, so now we can actually have access to it. So, in effect, the planet has grown a central nervous system."

"Companies and governments can find an innovator inside everyone; they just need to liberate them"

The Economist, "Something new under the Sun" A special report on Innovation, October 13th, 2007

"Stewart Brand, an internet pioneer, has famously argued that 'information wants to be free.' So surely the knowledge worker, the creator of that information, also needs the same freedom; Companies and governments can find an innovator inside everyone; they just need to liberate them."

One of my most favorite quotes.

Press Release of our Social Media 201 Conference at Microsoft

Our team at Fresh is excited for our upcoming Social Media 201 Conference on April 15th at Microsoft!

Below is the press release that went out last week.

"Social Media 201 Conference for Businesses taking their social media efforts to the next level of engagement, profitability, and ROI

Event to be hosted at Microsoft’s Conference Center in Redmond, Wash.

REDMOND, Wash. February 23rd, 2010 – On April 15, 2010 the Social Media 201 Conference will be hosted at Microsoft’s Conference Center in Redmond, Washington. Social Media 201 is designed to help organizations take their social media strategy, tactics, and implementation to the next level of customer engagement, profitability, and ROI. This one day event features powerful keynote presentations, insightful lightning talks, a collaborative round table working session, and a panel discussion from recognized experts in business strategy, customer-relationship building and monetization of social media. These industry experts include:

* Eric Weaver – Account Director and Strategist at Tribal DBB Worldwide
* Dave Hanley – CEO & Principal at Banyan Branch
* Daniel Rasmus – Author of “Listening to the Future”
* Kristen Ruby – CEO, Ruby Media Group
* Dr. Udi Schlessinger – Managing Partner, U Labs
* Darren Williger – President & CEO, Regillo Consulting Group
* Bille Baty – COO & Managing Partner, Phi Concepts
* Jeff Dance – Founder, Fresh Consulting
* Joe Kennedy – Founder of Eastside Entrepreneurs and AKA “The Connector”


Social Media 201 is sponsored by the Microsoft Local Engagement Team and Comcast Business Class. Supporting organizations for Social Media 201 include Fresh Consulting, Eastside Entrepreneurs Social Network, Ruby Media Group, Banyan Branch, Regillo Consulting Group and Tribal DDB Worldwide.

Mike Whitmore, President of Fresh Consulting from Bellevue, Washington explains, “the concept for Social Media 201 stemmed from the Social Media 101 Conference the Eastside Entrepreneurs and Joe Kennedy hosted last September at Microsoft. The 101 Conference helped educate business owners about what social media is and why companies should participate. The new Social Media 201 Conference is designed for those businesses that have begun to delve into social media and want to take it to the next level, find a path to profitability and measure return on investment.”

Registration for the event is available at www.SocialMedia201.com with an early adopter discount available through March 15, 2010. Use the discount code FRESH to get an additional discount.

Twitter feeds on the event are available from Twitter.com/SM201CONF and you can follow the event tweets via the hashtag #SM201

The Microsoft Conference Center provides free wireless Internet connectivity. A complimentary lunch is provided for attendees thanks to Comcast Business Class."

FOR MORE INFORMATION PLEASE VISIT

www.SocialMedia201.com