April 23, 2011

Innovation is associated with human feelings

What makes something fresh? Or innovative?

Fresh is different, intuitive, and imaginative….like when we see something like the iPhone and it just feels like it should have always worked like this, as if everything to date has failed to perk our imagination until this “fresh” concept came along. It’s more than great because it MEETS our imagination. In short, I believe the word “innovative” is a human attempt at explaining a phenomenon that we feel but can’t explain in words … but we do know it is something not only great that impacted us, but also something imaginative, different, pragmatic, and elegantly simple.

No comments:

Post a Comment