From the great minds of: @aviel, @dacort and @schoeny of the @untitledstartup check out Row Feeder, a dead simple social media monitoring tool.
In the below slideshare presentation, I especially like the bold what it is and what it isn't slide. Because what it isn't might be exactly why this tool is perfect for you.
This looks awesome! I'd never heard of it, but I will definitely have to check it out! A few months ago, I read Gary Vaynerchuk's "Crush It" and have had a new outlook on social media ever since.
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