"txteagle helps global organizations learn, educate and grow in emerging economies by leveraging the power of the mobile phone. Through a network of over 2.1 billion mobile phone subscribers across almost 100 developing countries, txteagle leverages the emerging market community for two inter-related services; i) GroundTruth: gathering local data and opinions ii) GroundSwell: leveraging those insights to improve consumer engagement.
GroundTruth is a patent-pending mobile data collection platform that provides unique insight into the opinions, needs and behaviours of consumers in emerging markets – from brand reputation and product performance, to pricing and even local product availability. These insights are incorporated in GroundSwell, txteagle's mobile consumer engagement platform.
GroundSwell enables global organizations to engage with their next billion consumers in emerging markets. As these economies undergo rapid expansion, hundreds of millions of consumers are joining the middle class - resulting in trillions of dollars of new purchasing power. txteagle’s GroundSwell mobile engagement platform provides clients with the ability to communicate and incentivize over 2.1 billion people.
Founded by former MIT faculty member Dr. Nathan Eagle and Dr. Ben Olding from Harvard’s Statistics Department, txteagle has raised funding from top-tier investors that include Royal Bank of Canada (RBC) Ventures, Qualcomm Ventures, Flywheel Ventures and Esther Dyson."
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