How Web 2.0 is changing the way we work: An interview with MIT’s Andrew McAfee

Andrew McAfee, principal research scientist at the Center for Digital Business at the MIT Sloan School of Management and author of the new book, Enterprise 2.0, speaks with McKinsey’s Roger Roberts, a principal in the Silicon Valley office, in Palo Alto, California, in October 2009.

In the interview, McAfee answers the following questions:
- How is Enterprise 2.0 changing the way we work?
(technology is finally catching up to the way we want to work)
- How do you get this started in an organization?
(deploy tools, talk about objectives, find pockets of energy and signal from the top what you want to happen)
- What else can undermine adoption?
(if they build it, they will come; too concerned with risks and downsides)
- What is the CIOs role in encouraging Enterprise 2.0 and managing the risk?
(in the hot seat to articulate what is going on and how can the company navigate these changes)
- What does this mean for middle managers?
(these technologies are going to greatly reduce your ability to filter information and curtail who you're people are going to talk with and meet with; if you see your job as managing people and that being paramount, these technologies will support you and they will not replace face-time)
- How should companies measure the success of Enterprise 2.0?
(not many are good at measuring investment, companies should think about what they want to happen and select technologies to make this happen best. e.g., intelligence community installed wikis and blogs where people can narrate their work; let people broadcast search, highlighting what you don't know not what you do know)

Video can be viewed here (if the video player is not loading, you can view the interview in its entirety, here:



And the transcript can be read here:
How Web 2.0 is changing the way we work: An interview with MIT’s Andrew McAfee